Since graduating Parsons in 2012 I have gained 12 years of top industry experience working at large market leading companies in NYC, to start ups in London. I am a dual British / American citizen with a broad knowledge of both markets.
Expertise
-MULTI CATAGORY APPAREL DESIGN
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- ACCESSORIES DESIGN
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- LOGO / BRANDING DESIGN
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-DESIGNING BRAND RIGHT COLLECTIONS
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-EXCEPTIONAL CAD ACCURACY
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-CREATING DETAILED TECH PACKS
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-PRODUCT DEVELOPMENT
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-FABRIC SELECTION & SOURCING
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-SPECING GARMENTS
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-TREND REPORTS
Programs
-ADOBE ILLUSTRATOR
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-ADOBE PHOTOSHOP
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-ASANA
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-TRELLO
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-PLM
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-SLACK
C.V
2019 - Current
ASHLEY DESIGN CONSULTING
London
During this time I started my own design business helping start-ups design and launch their own companies. I had the unique opportunity to travel to
Portugal bi-monthly to visit suppliers and learn about their processes.
-Active wear and swimwear design and production management
-Factory visits and building strong relationships with suppliers
-Approval of all styles before bulk production
-Creation of all garment specs
2016 - 2017
JUNIOR DESIGNER
Aeropostale - New York City
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-Ownership of designing all women’s jersey wear
-Tech pack creation and management
-Linesheet creation for all collections
-Working with tech team in fittings to ensure a brand right aesthetic
-Communication with factories throughout product development
2019 - 2025
LEAD APPAREL DESIGNER
Genflow - London
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At Genflow I design brands for social media influencers.
-Design of all apparel & accessory lines - woven and jersey wear, bags and shoes
-Pitch presentation decks
-Creation of all clothing tech packs and applicable artworks
-Managing development of samples through samples reviews and fittings
-Designing of branding, clothing labels, swing tags, packaging and logos
-Delegation of tasks and supervising of junior designer
2013 - 2016
ASSISTANT DESIGNER
Tommy Hilfiger - New York City
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-Designing of women’s jersey wear
-Tech pack creation and hand off to production team
-Linesheet building and maintenance
2017 - 2019
DESIGNER
Mountain Warehouse - London
At Mountain Warehouse I was the only designer creating all of their women’s active
wear and outdoors wear, ranging from yoga & swimwear to technical outerwear.
-Complete ownership of designing all new product across apparel range
-Responsible for seasonal product innovation and evolution of key styles
-Colour and trend guides
-Clearly corresponding with suppliers to receive accurate samples
-Partnering with tech team and attending fittings to guide development
2012 - 2013
ASSISTANT DESIGNER
Joe Fresh - New York City
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-Designing of women’s jersey wear
-Tech pack creation and hand off to production team
-Linesheet building and maintenance